It’s a fact, your creativity has no boundaries and your art can sell, you just have to properly test the marketplace and know what sells and what doesn’t. This article covers any type of art you create, and the tips available should benefit you whether you sell figurines, posters or paintings. You should realize that simply because you think your works are trophies doesn’t mean they’ll move, and with that said, will people tell their friends? The key is for you to specifically diagnose your target market and what would they like to see. If you aren’t willing to do that, you’re wasting your time. Selling works at a college versus a Christmas expo are two entirely different beasts.
Here are some ideas to elevate your art selling and marketing to a higher level.
1) Go Viral
Get your name into circulation! Realize that you are competing with many people who are trying to achieve the same art selling goals as your self. Solution? Get your name out there! If you are planning a sales booth or table at a college, poster the campus weeks in advance, and come up with creative ways to virally market such as handbills or advertisements in places where others haven’t thought of, sometimes the least likely places for advertising are the best. If you are trying to dream up ways of advertising within your community, try random flyers door-to-door with small samples of your art attached. Sometimes the best way to drum up business is to give things away for free.
2) Set a Time Budget
Don’t let marketing get the better of you and always remind yourself that your art comes first and selling it is second. Marketing yourself and your art is important, but don’t invest more than 40% of your time into it. Know your boundaries and make them work for you. It’s a greater benefit to yourself to hone your skills and boost your portfolio.
3) Submissions for Publications
Remember how you are trying to get noticed? There’s no better way then ending up in print media or an online zine! If you find yourself lucky enough to be offered a spot in a newsletter, magazine or book take advantage of the opportunity even if you aren’t going to get paid for it. Exposure means everything in this business and you should be humbled. The trick to this strategy is find resources where you see “Entries Wanted”. The bonus with this strategy as well is that editors and people managing submissions are going to see your art, rejection or not.
4) Learn to Network Effectively
First thing to remember. It’s not a quick-sell scheme, and it’s not selling. When looking for networking opportunities, stay close to your main target audience, and don’t branch off any further than you need to. Clubs and organizations are great if you are lucky enough to find them. If networking is for you on a face-to-face level, collect more cards than you hand out. Listen more than talk. Ask open-ended questions. Perfect your 30-second “what you do” speech.
Once you’ve made a good connection, keep it alive. Give contacts a hot lead, mail an article they may find of interest, or recommend a book. Most importantly, do things without expecting a return. You won’t see the results overnight, but the long-term benefits are well worth the wait.
5) Establish a Web Presence
The Internet is a great marketing tool for selling your artwork because it brings you out of your geographical locale. Set up a website that showcases photographs of your artwork and start an e-mail subscription list. Send out notices when you finish a new piece and include links to any articles or profiles connected with your work. This is also a great place to post reviews that professionals have written about your art.