If you are in a position where you would like to get into the apparel business but don’t like the mega-giants of the industry, or maybe you want to go the hardcore sustainable route. Well, just because you can’t find any resources readily, it doesn’t mean you are up a creek without a paddle. There are suppliers out there that will make your apparel from custom specifications you provide (fabric, colour, sizing, type of apparel).
You can attach yourself to custom apparel suppliers whether they are in your community or in a far away place, and you’ll be all the better for it. Here are some benefits of getting the apparel you want to sell, made custom.
Let’s face it, every person in the 18-25 year old demographic has heard of American Apparel, and most likely Gildan. The second you go the route of getting your apparel made custom, you become an individualist and part of a social movement that stands up for difference. Your apparel becomes different automatically without doing very much at all, and that’s an automatic bonus when it comes to marketing. Your brand can grow and people will be drawn to you if your apparel looks great.
If you are lucky enough to have a company, supplier or major tailor/seamstress in your community you’re off to a great start and can have a direct contact with the people who are making your clothes. You’ll find it’s a great business relationship because you have direct control over how your apparel is made, and at the same time will greatly cut down on your shipping costs every time you need an order processed.
There are other fringe benefits to this strategy. You will be able to say that you support your local community, stand up for promoting sweatshop free business strategies, and that you allow your customers to truly get whatever they want. If you are in the position to make the switch, definitely consider it, you’ll find that getting “designing” your “own” apparel can be extremely rewarding, not only for your wallet, but for your conscious as well.