Search Engine Optimization (SEO) is the process of increasing the ranking high in the search results of a search engine using valid techniques to improve that search engine ranking. The higher a web site ranks in the results of a search, the greater the chance that site will be visited by a user. Ultimately, your goal should be to rank in the top two pages of search engine results for keywords and phrases related to your web site.
Laconic can help improve your search engine ranking. For example, after your site has been posted to the web, we can review your site statistics to see what keywords are being used to find your site. These keywords can then be incorporated into the text or copy, which helps the site’s ranking. Numerous other techniques exist for improving your web site’s visibility such as using custom page titles that relate to the page content, seo-friendly URLs, and using relevant title tags in links and images. Keep in mind it is never a good idea to use “cloaking” and other techniques to artificially inflate your rankings, as the search engines will catch onto this behavior and will at least penalize your site, causing it to drop in rankings, and at most will ban your site from the search index.
Similar to SEO is internet marketing, which is the act of promoting products and services by increasing a website’s online visibility. Some of these promotional techniques include natural (“organic”) search engine optimization, pay per click advertising, e-mail marketing, newsletter distribution, blogging, community forums, article writing and distribution, and banner advertising.
Using a combination of SEO techniques and internet marketing, it is possible to have a very successful online business. While SEO and online marketing are not difficult, they do involve large investments of time and attention to detail. If you’d like to find out more about what Laconic can do for you, please email us. Contact me today for a free initial SEO consultation, you won’t regret it.